Australia’s Sex Toy Habits in 2026

What's really in Australians' bedside drawers in 2026? 

According to new data, men are buying sex toys at almost three times the rate of women. To find out just how Australians shop for pleasure, Pleasure Chest pulled its own anonymous sales data from January to August 2026, covering orders shipped to every state and territory in the country. The result is Pleasure Chest's most detailed snapshot yet of the nation's sex toy habits.

From the products topping the charts nationally to the surprising state-by-state differences (looking at you, Tasmania), the data reveals a lot about what Australians want in the bedroom and when they're most in the mood to buy it.

All data is sourced from Pleasure Chest's own sales records and is fully anonymous.

Key Findings

Jump to: Australia’s Favourite Sex Toys | State Breakdowns | Gender Breakdowns | Purchasing Habits

• Aussie Men Account for Almost Three Times as Many Sex Toy Orders as Women
  74% of all orders were placed by men and 26% were placed by women. 
  

• Lubricant Crowned Australia's Favourite Sex Product, Beating Out 52 Rival Items
  Lubricants make up 19.9% of all products purchased.
  

• Vibrators Reign Supreme Among Australian Women
  Vibrators rank #1 among women's purchases, followed by lubricant, dildos, clitoral stimulators and strap-ons.
  

• Lube Leads Men's Sex Toy Purchases Too
  Lubricant is the most frequently purchased item by men, followed by dildos, masturbators, butt plugs and vibrators.

• Australia's Peak Sex Toy Shopping Hour Is 3PM
  3PM was the busiest hour for orders, accounting for 6.1% of all orders compared with an average of 4.2% per hour. Tuesday was the busiest day, narrowly ahead of Wednesday.
  

• Lube Rules Australia, Except in Tasmania
  Lubricants are the top-selling pleasure product in every Australian state and territory except Tasmania, where cock rings take the #1 spot.
  

• Strap-Ons Land in Top 5 for Both Women and the Northern Territory
  Strap-ons rank #11 nationally, while also making the top five in the Northern Territory and among women.

Australia’s Favourite Sex Toys

After essentials like lubes, dildos and vibrators are Australia's most-purchased sex toys. Masturbators and butt plugs round out the top five, confirming that Australia's biggest sellers remain the everyday staples of the pleasure product world.

Further down the list, the rankings get more interesting. Lingerie and cock rings sit within the top 10, while BDSM Gear – which includes products like handcuffs, rope, whips, paddles, chastity cages and spreader bars – lands at #8. Sex machine accessories, Fleshlights and strap-ons follow close behind, rounding out a top 15 that spans nearly every corner of the pleasure product market.

The visual below shows each product's real share of the items sold nationally between January and August 2026

State Breakdowns

Australia's national trend looks fairly consistent, but break it down by state and the story gets a lot more interesting. Lubricants hold the top spot in seven of eight states and territories. Tasmania is the one exception, with cock rings taking first place instead.

Beyond products, the data also reveals the country's most pleasure-filled cities within each state, ranked by sales volume rather than survey or sentiment.

New South Wales

NSW broadly follows the national product trend, with lubricant, dildos and vibrators among its leading categories. Cock rings also rank highly, taking third place in the state.

NSW's top buyer locations are a very Sydney affair. Surry Hills brings its usual mix of galleries, fashion and nightlife, while Redfern and Marrickville round out the list as two of the city's most multicultural, creatively alive pockets.

Source: Surry Hills suburb profile, Marrickville suburb profile

Victoria

Victoria's top five includes some less prominent national categories, with cock rings and masturbators ranking ahead of dildos. 

Victoria's top cities hold one real surprise. St Kilda and Brunswick fit the mould, both known for nightlife, music and culture. Preston is the outlier, with no such reputation, yet it still cracked the state's top five.

 Footnotes/Source: St Kilda, Wikipedia, Brunswick neighbourhood spotlight, Preston suburb profile

Queensland

Queensland follows the national pattern with lubricant at #1, while cock rings, dildos, ball stretchers and masturbators round out the state's top five.

The location data adds another local twist. Southport recorded the most orders in Queensland, followed by Caboolture, with Brisbane ranking third.

Southport is the Gold Coast's central business district, with a thriving arts and nightlife scene and one of the youngest, most apartment-heavy populations in the state. Caboolture, a smaller, fast-growing town north of Brisbane, has one of the younger, more family-heavy populations around. It seems like pleasure shopping in Queensland isn't just a big-city thing.

Source: ABS 2021 Census QuickStats, Southport (Qld), ABS 2021 Census QuickStats, Caboolture

Western Australia

WA's top five shows a stronger presence for specialised categories, with sex machine accessories ranking third and penis pumps rounding out the list.

WA's top spot isn't Perth’s CBD. Baldivis, a booming outer-Perth suburb that's basically one giant new housing estate, bought the most sex toys for the state in 2026. This fast-growing suburb is apparently keeping pace with the capital in pleasure shopping too.

South Australia

South Australian shoppers have a slightly different taste from the national crowd. While lubricant still takes the top spot, sex machine accessories jump to #2, followed by masturbators, cock rings and dildos.

Adelaide tops the list, no surprises there. But Port Lincoln's second place is the real headline. It's Australia's self-proclaimed Seafood Capital, home to the country's biggest commercial fishing fleet and famous the world over for its tuna. Turns out pleasure shopping is just another local export.

Source: Port Lincoln, Seafood Capital

Australian Capital Territory

The ACT's top five is led by lubricant, followed by butt plugs and cock rings, with dildos and masturbators completing the list.

The ACT's top spot goes to Acton, home to just 2,848 people and the youngest median age of any city in this report, just 19. Braddon takes second, and the suburb actually called Canberra only manages third.

Source: Acton, ACT, population data

Northern Territory

Its product rankings still show some variation, with strap-on dildos making the top five.

The Northern Territory saves its biggest twist for last. Forget Darwin, forget Alice Springs, the top spot belongs to Zuccoli, a suburb so new it's still getting its first coffee shops.

Source: Zuccoli, Northern Territory's next property powerhouse

Tasmania

Tasmania stands out as the only state where lubricant doesn't take the top spot, with cock rings ranking first among Tasmanian shoppers instead.

Tasmania's city list has the biggest surprise in the whole report. Hobart, the state capital, doesn't even crack the top five. Kingston takes the top spot instead, a quiet, affluent beachside suburb just south of the city, with Devonport, Blackmans Bay, Glenorchy and Lower Longley rounding out the list.

Footnotes/Source: Kingston, Tasmania, Wikipedia

Men vs Women: Who Buys More Sex Toys?

So, who's shopping for pleasure products in Australia? The data shows a clear split in both how much men and women buy and what they're buying. Men accounted for 74% of orders, compared with 26% for women.

The product rankings tell a different story too. Lubricant was the top category among men, while vibrators took the #1 spot among women.

Men Buy More Sex Toys than Women

Men’s Favourite Products

Lubricant is men's biggest product category by a wide margin,  more than double the number of orders for their second-most popular category: dildos.

Men's top five is led by lubricant, followed by dildos and masturbators, with butt plugs and vibrators rounding out the ranking.

Women’s Favourite Products

When it comes to Australian women's shopping habits, vibrators lead the way, putting them ahead of lubricant, the top category nationally and among men.

Vibrators are followed by lubricant, dildos, clitoral stimulators and strap-ons.

Sex Toy Purchasing Habits

When Australians shop for pleasure products, the data shows a clear afternoon and mid-week pattern. Tuesday recorded the most orders of any day, while 3PM was the busiest individual hour.

Australia's Busiest Day for Pleasure Shopping

Tuesday was Australia's busiest shopping day, though only just, finishing under 1% ahead of Wednesday and just over 1% ahead of Thursday.

The weekly pattern is surprisingly close at the top, with Tuesday, Wednesday and Thursday all separated by little more than a percentage point.

Saturday was the clear outlier, sitting more than 12% behind Tuesday and confirming that Australians are far more likely to shop mid-week than on weekends. Maybe by the weekend, they're too busy enjoying what they ordered to think about adding more to cart.

Australia’s Peak Hour for Pleasure Shopping

Unlike the day-by-day pattern, the hourly data shows a clear standout. 3 PM is Australia's prime pleasure-shopping hour, pulling in 6.1% of all orders, well above the 4.2% average for any given hour.

The quietest hour is 4 AM, hardly surprising. From there, orders build steadily through the morning before climbing sharply toward the afternoon peak, in a last-minute sprint to the finish line before evening sets in.

Australia’s Hottest Month for Pleasure Shopping

January was Australia's hottest month for pleasure product sales, responsible for 15.5% of the year's orders so far, ahead of July's 13.2% in second place. February was the quietest month, at just 11.3%, a gap of more than 4 percentage points between the two extremes.

The busiest single week of the entire data period also fell in January. The pattern tracks with everything else in this report. Australians don't shop for pleasure products at random. They shop on a schedule, and January is clearly circled on the calendar.

What We Learned from a Year of Australia’s Sex Toy Sales

Across the full dataset, the data reveals clear patterns in how Australians shop for pleasure products, including what they buy, who is shopping, when they place orders and how preferences vary around the country.

Lubricant is Australia's most-purchased pleasure product, accounting for 19.9% of all products sold. Among women, vibrators take the top spot, while lubricant leads men's purchases. The gender split is also notable, with men accounting for 74% of orders where gender was declared, compared with 26% for women.

Timing reveals another consistent pattern. Tuesday was the busiest day for orders, although only narrowly, while 3PM stood out as the busiest hour. January also recorded the highest monthly order volume during the period analysed.

Regional differences show that shopping habits aren't identical across the country. NSW accounted for 61.7% of domestic orders, while Tasmania was the only state or territory where lubricant didn't rank first, with cock rings taking the top spot instead.

Taken together, the findings show that Australia's sex toy shopping habits are shaped by a mix of strong national trends and differences by gender, location and timing. While some products consistently lead the rankings, the data also shows there isn't one single Australian shopping pattern, with different groups and regions showing their own preferences.

How Pleasure Chest Measured Australia's Sex Toy Habits

All data used in this report is fully anonymised. No personally identifiable customer information was accessed, stored or used as part of this analysis. Only aggregated, anonymised figures were used throughout the research process.

• Sales data: Sourced from Pleasure Chest's own order records, covering all purchases made between January 2026 and August 2026.

• Product category: Each order was categorised by product type (e.g. lubricant, dildo, vibrator) to identify national, state and gender-level preferences.

• Location data: Delivery addresses were aggregated to city and state level to identify regional purchasing trends.

• Timing data: Order date and time stamps were analysed to identify Australia's busiest shopping days, hours and months.